I'm studying Digital Anthropology (MSc) at UCL and I'm interested in how anthropology and particularly ethnographic research can bring a new dimension to policy, product and service design.

My background is in broadcast journalism and social media. For the past few years, I've worked on government and charity projects, most recently as a senior digital comms producer for the Department of Science, Innovation and Technology.

In 2018, I co-founded a social enterprise, Design Club, to help children learn design thinking after school through prototyping and testing their own smartphone apps.

I joined the TikTok Ethnography Collective because I'm always interested in new ways of working. TikTok has an intensity and vibrancy that makes it quite different to other social media. Also, I love Elena and Yathu's collaborative approach!